Weather Channel Crawl

It’s not about weather, it’s about life

You may think of The Weather Channel as maps, radars and meteorologists talking about dew points.  That is our product, but it’s not really why so many people tune in to watch.

They watch because weather affects their lives every day.  Should I wear short sleeves or take a jacket?  Move the party indoors?  Should I play golf or clean out the garage?  People are looking for information they trust to help them decide.  That’s why TWC matters.  We’re the trusted source for helping them see what the weather means for their day, their week, their work and play.

THE CRAWL
Reaches an attentive audience

• The crawl airs within the highly-viewed Local on the 8’s, six times per hour (ie:  8:08, 8:18, 8:28, etc).
• An audience seeking valued local information.
• Available in all four of Time Warner Cable’s geographic zones

Enables flexible commercial messages

• Ability to tailor messages to day or time-of-day, rotate multiple messages and changes messages quickly and easily.
• “Act Now” immediacy!  Promote today’s prices or tomorrow’s event right now.
• Your message, up to 280 characters, will scroll along the bottom of the screen during Local on the 8s.

Delivers unmatched value

• No production costs – perfect for those with no commercial or limited budget.
• Cost effective, high-frequency exposure.